Cool Tips

Google Adsense is the popular advertising program with webmasters. But many webmaster often wonder why their sites have a too low CTR.

I’ve tried many methods and found some cases below:

1. Put too much ads:

When you put so many ads on your site, you’re telling to your readers “These are ads codes” . Reader will easy find out those are your ads code. And normally, they’ll never click on them.

Solution: Put less but intelligent.

2. A low CTR theme:

Some themes make your site doesn’t compatible with ads code. Like above case, your reader can find out where is content and where is ads code.

In some case, although your ads code compatible with your content but your CTR still low. Because your theme can’t put ads code in the right way.

Solution: Take a high CTR theme.

3. Put ads code in the wrong way:

Some webmasters put ads code in the header and hope visitors will click on it. But secret of Adsense insertion code is put on another places.

Solution: Put your Adsense code in the right way.

4. Just put text and image ads:

Text and image ads may have high eCPM, but if you want earn more click you must know that text and image ads is hard to be click than link ads. Because an link ads put in the right way will make people think that is your site’s content.

Solution: Put text, image and link ads intelligently.

5. Get a low traffic from Search Engines:

I found that visitors from Search Engine click more than direct visitors. It’s easy to understand, because visitors often visit my site will know where is ads code and where is real contents, but refer visitors almostly doesn’t know.

Solution: Always improve your SEO ability to earn more traffic from Search Engines.

6. Have a poor content:

If your content doesn’t rich, your visitor will leave your site soon (some time they leave your site by…click on ads, but it hard to happen). A rich content will help your site get more ads and you can earn more.

Solution: Publish as much content as possible.

7. Color of text, link and background of ads doesn’t attract:

People often click on ads when they think that’s content of they’re attracted with the ads. So you can setting color of your ads same with your color of content title or constrast with your content.

8. Your theme is never change:

Changing theme frequently is one way to improve CTR. Because readers will take a time to know where is ads and where is content. But for a long result, you should collect some high CTR themes and just change from them.

9. Your ads code is never change:

Although know where is ads, but readers always find interest thing on your site. So they’ll click on ads if they see it was changed.

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